John Watson

Punishment is a word which ought never to have crept into our language.

Summary

John Broadus Watson (1878 - 1958) was an American psychologist who founded a branch of psychology called Behaviourism, after doing research on animal behavior.

He is known for having claimed that he could take any 12 healthy infants and, by applying behavioural techniques, create whatever kind of person he desired. He also conducted the controversial Little Albert experiment.

Later he went on from psychology to become a popular author on child rearing, and an acclaimed contributor to the advertising industry.

His work attacked the doctrine of instincts and maintained that behaviour is organised entirely through learning (see Psychological Aspects of Biodanza).

Ideas

  • Watson's ideas became a whole branch of psychology - Behaviourism ,
  • He studied the biology, physiology, and behavior of animals, inspired by the work of Ivan Pavlov,
  • Later he studied the behavior of children, as well and concluded that humans were simply more complicated than animals but operated on the same principles,
  • He believed that all all animals were extremely complex machines that responded to situations according to their wiring (nerve pathways) that were conditioned by experience.